Joseph Greco

Joseph Greco is an American entrepreneur, private investor, and sports executive whose professional work spans financial technology, healthcare communications, and professional sports ownership. Over the course of his career, he has founded companies and investment platforms that focus on technology-driven solutions and strategic capital deployment. He established PSC Info Group and later guided its development into RevSpring, a revenue cycle and payment technology company whose systems support more than 1 billion consumer interactions each year in healthcare and financial services. His activities later expanded into venture investing through Ascend Ventures and Experity Ventures. At the same time, he also became involved in sports ownership as a Co-Owner of the Philadelphia Union in Major League Soccer and a founding partner of Tropion Sports Partners.

Early Life and First Business

Joe Greco grew up in Norristown, Pennsylvania. His interest in business began early when he started a small company during tenth grade that sold printing and business forms to physicians in his hometown. The company addressed a practical need for customized forms and printed materials used in patient intake, billing, and documentation. He approached local doctors directly, built professional relationships, and provided tailored products that supported their day-to-day operations.

He has explained that the experience initially felt intimidating because he had limited business knowledge and no formal training. However, he believed that progress required responsibility and persistence. The small company developed a steady customer base, and the profits generated from early sales were reinvested to expand services and production capacity.

Greco made an important decision after completing high school. Rather than attending college, he chose to continue developing his company full-time. This choice allowed him to focus on growth and gradually expand the services offered to medical practices.

Evolution into PSC Info Group

Joseph established PSC Info Group in 2000 as the business expanded beyond traditional printing services. The new organization reflected the transition toward broader information and technology services for clients in healthcare and related industries.

He built the company from the ground up during its early years without relying on institutional capital. Growth followed two primary strategies. First, the company invested in proprietary technology that combined data analytics with automated messaging and billing communication. Second, it pursued a focused acquisition strategy to broaden service offerings and expand geographic coverage.

These efforts produced measurable recognition within the business community. PSC Info Group appeared twice on The Inc. 500 list published by Inc. Magazine as one of America’s 500 fastest-growing private companies. By the early 2010s, the organization had developed into a global provider of information management, data services, and document technology solutions.

Rebranding and Expansion as RevSpring

The organization experienced another transition in 2012 when Greco led the rebranding of PSC Info Group as RevSpring. The change reflected a strategic shift away from document-centered services and toward digital communication and payment technology platforms.

The company primarily served healthcare and financial services organizations. These sectors rely on timely billing communication and accurate data management. Inefficiencies in those processes can influence both revenue collection and consumer satisfaction. RevSpring’s technology addressed these needs by leveraging data analytics to tailor consumer communications and enhance payment interactions.

RevSpring reached significant scale during this period. Its platforms facilitate more than 1 billion consumer interactions each year across healthcare and financial services clients. In 2016, the company was sold to a leading private equity group, providing liquidity while enabling the organization to continue growing under new ownership.

Ascend Ventures and Early Stage Investment

Joseph Greco expanded his professional activities into investment management by founding Ascend Ventures LLC in 2007. The firm operates as a private investment organization focused on early-stage investments and business development opportunities.

Based in the New York City metropolitan area, the firm emphasizes diversified investments and active involvement in the development of its portfolio companies. He structured Ascend Ventures around identifying scalable platforms and supporting them through strategic planning and capital allocation. The investment approach includes opportunities in both established industries and emerging sectors.

Experity Ventures and Specialty Finance

Experity Ventures was established in 2016 following the sale of RevSpring. Greco founded the company and served as Founder and Chairman from January 2016 through February 2024. He continues to serve as Executive Chairman.

The organization operates as a management and holding company that focuses on technology-driven specialty finance and alternative asset management platforms. Its strategy centers on identifying inefficiencies within specific financial markets. Through Experity Ventures and affiliated entities such as Nexify Holdings and Procapita Partners LLC, Joseph expanded activity in structured finance and asset-backed investment strategies.

Sports Ownership and Philadelphia Union

Sports have remained a lifelong personal interest. Greco joined the ownership group of the Philadelphia Union in 2013, a club that competes in Major League Soccer. Since 2014, he has served as Co-Owner of the organization.

The Philadelphia Union has been included in the Forbes MLS Team Valuations 2025 ranking, reflecting the continued growth of the league and increasing financial stability within professional soccer in the United States. Participation in the ownership group represents part of his broader involvement in the sports industry.

Tropion Sports Partners

Joseph became a Founding Partner of Tropion Sports Partners in January 2023. The firm operates as a global investment platform focused on opportunities across the sports and entertainment sectors.

The organization evaluates opportunities related to media rights, fan engagement platforms, and performance technologies. Greco participates in guiding the strategy for identifying scalable assets and supporting their development through disciplined investment and long-term capital allocation.

NIL Era and NOCAP Sports

Joseph Greco is also involved in initiatives related to athlete compensation and modern sports business structures. Since January 2021, he has served as an Investor and Advisor to NOCAP Sports. The company positions itself as a platform that connects athletes, agents, brands, and fans in the Name, Image, and Likeness environment.

He contributes to the effort to support athletes as they build commercial opportunities tied to their personal brands. The platform focuses on helping athletes at multiple stages of their careers, particularly as collegiate athletes gain expanded rights to monetize their identities and partnerships.